It’s the most wonderful time of the year… to travel in Italy! From snow-capped Italian Alps down to Mount Vesuvio, you won’t want to miss these incredibly magical Mercatini di Natale (Christmas Markets) found in our beloved Italia. If you’re looking for a unique holiday getaway, look no further than a trip to Italy at Christmastime.
The History of Christmas Markets in Europe
Christmas Markets have a long history originating from the German-speaking regions with roots tracing back to medieval Europe. However, one of the first markets held in Vienna in 1296 was not directly connected to Christmas or any religious holiday. It was generally a place for local produce and crafts to be sold at the Advent period of the year. Gradually with time and the spread of Christianity, these markets began to grow and become increasingly associated with Christmas. A major example is the Nuremberg Christkindlesmarkt which dates back to 1434.
By the 17th and early 18th century, markets became a place to sell meat, baked goods, and commodities typically placed near churches for citizens of all classes to visit and enjoy. Eventually, the popularity of the markets slowly spread into other German-speaking countries and territories including northern Italy. As the tradition grew, so did the markets. Now you can even find these markets in other countries like China and the United States!
Characterized by vibrantly decorated stalls selling a variety of artisan crafts and local cuisine, the Christmas Markets of Europe and around the world have become one of the more popular activities to enjoy during the holiday season.
Christmas in Italy
The oldest Christmas Market in Italy is held in Bolzano in the northernmost point of the country near the Italian Alps. Opened in 1991, the market is still quite young in comparison to the long history buried deep in the roots of Italian culture. Here, you’ll find an atmosphere closer to the German-originated markets than what you would typically think of Italy.
The loveliest part of spending the holiday season in Italy would be embracing the various traditions and cultures spread throughout this incredible country. While some traditions are shared in the many Italian regions there are plenty of differences to discover on your winter vacation.
In Italy, the Christmas season officially starts on December 8th, marked by the Catholic holiday of the Day of Immaculate Conception. Beginning on this day, Italians will begin to decorate their homes and trees for the holiday time. Strolling through the Italian towns, you’ll see streets dressed in sparkling lights and ornate presepi (Nativity scenes) out on display.
Some begin the celebrations with a big meal on Christmas Eve (December 24th) or wait until Christmas Day (December 25th) for a bountiful pranzo lunch. What’s on the table will depend on the region, but you’re sure to eat well! After midnight mass on Christmas Eve, Italians will toast to the occasion with a glass of spumante. Christmas Day will be filled with big family gatherings, tables overflowing with food and wine, and board games to carry through the night. And the party doesn’t stop there… Saint Stefano Day on December 26th is a national holiday, too! Celebrations continue through New Year’s Eve (December 31st) and on until January 6th, Epiphany Day.
If you’re considering visiting Italy to get a taste of La Dolce Vita (the sweet life) at Christmastime, there is no doubt that you will eat well, drink well, and be surrounded by a cheerful crowd of celebrating Italians. And while you’re in Italy during the winter months, be sure to visit one of Italy’s Most Magical Christmas Markets to be shared below!
Tips for Traveling Around Italy:
If you’re looking for freedom and flexibility, renting a car would likely be the best option for you. A car would allow you to visit all the nooks and crannies of these delightful towns and markets. Keep in mind that most cars are manual, so be sure to specify if you’ll need an automatic transmission! Parking can also be a bit tricky at busier times of year, so be sure to plan ahead and see what parking accommodations are available in each town (parking with your hotel/stay, free or paid street parking, parking garages, etc.)
Rather not rent a car? Transportation by bus and/or train is incredibly accessible throughout Italy! You could find long-distance bus routes through companies like FlixBus or MarinoBus or travel comfortably by train using Italy’s public train system known as TrenItalia. Once you’ve arrived at your destination, many towns and cities have public transportation such as bus or metro trains to help you get around. Purchasing tickets ahead of time is recommended, but if you’re looking to be spontaneous, you’ll still find tickets just at a higher price (reserve seats on longer rides, too).
Tips for Where to Stay in Italy:
Each city or town will offer a wide variety of quaint B&Bs, hotels, rental apartments, and agriturismos which are all gorgeously unique and will have their own character and décor for the holiday season! As long as you keep an eye on location and reviews when looking for your stay, you won’t go wrong. Be sure to book in advance as the holiday season is a very busy time of year.
Now, without further ado… The 4 Most Magical Christmas Markets in Italy!
We’ll travel from the northernmost point of Italy in South Tyrol/Alto Adige, through picturesque Tuscany, and down to the lively southern region of Campania for something a little different.
Northern Italy: South Tyrol/Alto Adige
If you’re looking for a classic winter wonderland experience in Italy, you’ll want to begin by traveling north to the independent province of South Tyrol or Alto Adige, just tucked under the Dolomites and Italian Alps. These towns are filled with fairytale charm, snow-capped mountain views, and a unique blend of Italian-Austrian-German influence! In fact, you’ll notice a merging of languages (German & Italian) and cuisine shared between the folks of this beautiful Italian region.
Expect to taste things like large soft Bretzels (pretzels), Speck cured and lightly smoked ham, sausages and bratwurst, polenta, pork and sauerkraut sandwiches, a flatbread called Schüttelbrot, all types of local cheeses, and delightful desserts like a Zelten cake! Pair your dishes with a local beer, spiced mulled wine known as Glühwein, sweet and tart apple cider, or a deliciously rich hot chocolate. You’ll also be offered a wide selection of regional and typical products such as wool and fleece products, tea and spice blends, herbal products, natural cosmetics, wood carvings, candles, felt products, minerals, straw stars, and hand-painted Christmas decorations.
There are a handful of towns in the South Tyrol region known for their dream-like medieval architecture and mountain-filled backdrop. Each village has their own unique flair while maintaining a shared culture and warmth that is felt throughout this Alpine valley. In fact, the five main towns including Bolzano, Bressanone, Merano, Brunico, and Vipiteno are considered to be part of a 5-Star Route, which unifies the towns and their Christmas markets each season. To top it off, all five markets have been “Green Event” certified meaning they meet specific requirements to be considered eco -friendly. And while all are worthy of a visit (and possible to visit in one trip), here are two of the most enchanting Christmas markets in northern Italy, nestled in the heart of Alto Adige.
*Weather Watch* South Tyrol/Alto Adige region will have highs of 44°F/6.7° C and lows 26°F/-3.3°C in the winter season. Be sure to dress warm and be prepared for a light snowfall!
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BOLZANO (BOLZEN)
Known as the capital and largest town of South Tyrol, Bolzano (Bolzen) holds one of Italy’s oldest Christmas markets in the country. Although not as old as the traditional markets of Germany and Austria, Bolzano’s Christmas market is considered the most beautiful in Italy. Just 100 miles from the Austrian border, here you’ll find a lovely city filled with sparkling lights, festive Christmas décor, and a spirited celebration of the holiday season honoring its traditional Tyrolean roots!
First established in 1991, the main Christmas market is held in Piazza Walther in the historic district of Bolzano. Enjoy bopping around the nearly 80 adorned stalls with local vendors selling various South Tyrolean culinary delights, handmade crafts, and household goods made from locally harvested herbs and natural sources.
While you’re there, take a walk around the festively lit city and visit places like Assumption of Our Lady Cathedral which graces the Piazza with a beautiful marble roof and Gothic-style architecture. If you like castles, you could visit Castel Firmiano (Sigmundskron Castle) just a short ride away from Piazza Walther.You’ll also find museums, adorable shops, cafes, and restaurants bordering the main Piazza and throughout Bolzano. You can even take a stroll to Piazza delle Erbe for a local outdoor market selling produce from the region. And don’t forget about the mountain views! It will be hard to miss the magnificent Alps surrounding you.
Traveling to Bolzano
When traveling to northern Italy, it would be best to fly into a major city closer to the South Tyrol/Alto Adige region. You could choose from Venice, Milan, Bologna, or even Florence. This will all depend on your itinerary and overall travel plans while in Italy this holiday season.
If you’re planning to rent a car, Bolzano is located 166.5 miles/268km from Venice, 173.6 miles/279.4km from Milan, 175.4 miles/282.2km from Bologna, and 238 miles/383km from Florence.
If you’re traveling by train, you’ll head directly to the Bolzano/Bolzen railway station located just a 5-minute walk away from Piazza Walther.
- Venice to Bolzano, 3 hours (fastest route), $65 USD
- Milan to Bolzano, 3-3.5 hours (fastest route), $64 USD
- Bologna to Bolzano, 2 hours 45 minutes (fastest route), $54 USD
- Florence to Bolzano, 3 hours 20 minutes (fastest route), $68 USD
Where to Stay
You can choose from a handful of quaint hotels and B&Bs in Bolzano near Piazza Walther or the surrounding area. Here are a few suggestions:
- Hotel Greif – Views of the Dolomites and Piazza Walther in Bolzano’s main square set in a historic building with a fancy lounge bar called The Grifoncino
- Stadt Hotel Città – Located in Piazza Walther and equipped with sauna, hot tub, and Turkish baths has a vintage-modern style with a luxurious feel
- Parkhotel Laurin – Built in 1910 in the heart of Bolzano, this Art Nouveau style hotel is sure to meet your needs with a restaurant and bar included
Market Days/Hours (2023)
The Bolzano Christmas Market will be open from November 24, 2023 to January 6, 2024 at Piazza Walther in the Historic Center of Bolzano
Monday – Thursday: 11 a.m. – 7 p.m.
Friday – Sunday: 10 a.m. – 7 p.m.
Christmas Eve: 10 a.m. – 2 p.m.
New Year’s Eve: 10 a.m. – 6 p.m.
New Year’s Day: 12 p.m. – 7 p.m.
*The market will be closed on Christmas Day, December 25, 2023
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BRESSANONE (BRIXEN)
With a history of over 1,000 years, Bressanone (Brixen) is considered the oldest city in the South Tyrol region. You’ll instantly notice its medieval charm with cobblestone streets and vividly colored houses in 16th and 17th century-styled architecture. Now, imagine this gorgeous medieval town decked out for the holidays all with the Italian Alps in the backdrop. Talk about a magical winter wonderland!
Held in the Piazza del Duomo of the historic center, you’ll be mesmerized by the two bell towers of the Cathedral of Santa Maria Assunta and San Cassiano, which overlook the nearly 40 colorful stalls in the piazza below. With a history dating back to 980 AD, the Cathedral’s grace adds more medieval charm to the glimmering lights, cheerful visitors, and mouth-watering aromas at this Christmas market. Be sure to taste one of the gingerbread goodies sold at the stalls and notice the faces of locals selling their crafts with joy and pride.
While Piazza Duomo itself is filled with plenty of cheer including an antique carousel and ice skating near the Bishop’s Palace, you’ll want to explore away from the market even just for a bit. You could visit the 15th century White Tower or the Portici Minori and Maggiore, which are the main shopping streets of the history center characterized by its 16th and 17th century style filled with colored buildings, bay windows, medieval balconies.
You won’t want to miss the annual Light & Music Show, held at the Diocesan Museum (Museo Diocesano/Hofburg Brixen). This year’s title is “COLORS. A Homage to Peace.” The spectacular’s lights will be produced by a French light artistry company and accompanied by a youth choir with children from the Brixen area. The show will play from November 24th to January 7theach evening at 5:30 and 6:30 p.m. with an additional performance at 7:30 p.m. on Fridays and Saturdays. Tickets cost ranges from €10-12 for adults, €2-5 for children, and €8-10 for seniors.
Traveling to Bressanone
Bressanone is just 27 miles/43km northeast of Bolzano and is easily accessible by car. If you’ll be coming from another major city, Bressanone is 190 miles/307km from Venice, 195 miles/315 km from Milan, 199 miles/321km from Bologna, and 254 miles/409km from Florence.
By train, you could easily travel directly to the Bressanone/Brixen train station which is about a 15 minute walk to the Piazza del Duomo where the Christmas market will be waiting for you.
- Bolzano to Bressanone, 30 minutes (direct), $6 USD
- Venice to Bressanone, 3-4 hours, $35-70 USD (depending on route)
- Milan to Bressanone, 4-4.5 hours, $35-50 USD (depending on route)
- Bologna to Bressanone, 3 hours 15 minutes, $60 USD
- Florence to Bressanone, 4 hours (fastest route), $74 USD
Where to Stay
You could choose to stay near the city center or a bit off the beaten path closer to the woods and mountains. Here are a few suggestions:
- Hotel Grüner Baum – Along the Isarco River in the historic center, enjoy a wellness center and beautiful views just opposite of the main square.
- Hotel Elephant – A 500-year old historic building located in the center of Bressanone, also includes two in-house restaurants
- My Arbor Plose Wellness Hotel – Immersed in the natural surroundings of the mountains with a wellness center and adjacent ski resort. Located 10km from Bressanone connected to the Plose Ski Resort, you’ll be in surroundings ideal for skiing and hiking. On the higher end cost-wise, but worth it for a little extra luxury and serenity.
Market Days/Hours (2023)
The Bressanone Market will be open from November 24, 2023 to January 7, 2024 at Piazza Duomo in the historic center of Bressanone.
Monday – Thursday: 11 a.m. – 7 p.m. (8:30 p.m. for food & gastronomic booths)
Friday – Sunday: 10 a.m. – 7 p.m. (9 p.m. for food & gastronomic booths)
Christmas Eve: 10 a.m. – 4 p.m.
New Year’s Eve: 10 a.m. – 4 p.m.
New Year’s Day: 12 p.m. – 7 p.m.
*The market will be closed on Christmas Day, December 25, 2023*
Central Italy: Tuscany
You’d be surprised to know that folded into the rolling hills of Tuscany there is a Tyrolean-style Christmas market just waiting for you to visit and explore. Rather than snow-capped Italian Alps and German-Italian flair, you’ll be stepping into a medieval town filled with Italian history and breathtaking views of the Tuscan countryside. Known for its dreamy landscapes, sought after wines, Fiorentina steaks, family-owned agriturismo, and medieval history, you will not be disappointed traveling here even in the winter months!
While wandering through Tuscany, you’re guaranteed to stumble upon holiday celebrations in major cities like Florence and small towns you may have never heard of. A Tuscan Christmas includes dishes like crostini with liver paté, tortellini with broth, roasted meats, steak, or chicken seasoned with rosemary, sage, and other local herbs, as well as sweets like panforte, a compact soft cake with candied fruit and nuts.
Marvel at the holiday charm displayed throughout the region with shimmering lights, elaborate Nativity scenes, delicious food, and a magical liveliness only felt at the most wonderful time of the year.
*Weather Watch* Central Tuscany will have highs of 49°F/9.4° C and lows 35°F/1.7°C in the winter season. Be sure to dress in layers with a scarf and hat available.
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AREZZO
You have certainly heard or have been told about Florence, but do you know about the hilltop medieval town called Arezzo? Dating back to the Etruscan age, Arezzo has a rich history that has evolved through the centuries and continues to maintain its rich culture. Perched on a hill overlooking the vallies of Casentino, Valdarno, and Val di Chiana, Arezzo is home to the oldest university in Tuscany (and one of the first in Europe) and is well-known city-wide jousting tournament along with many other historical landmarks and incredible scenery.
Surprisingly, Arezzo is also host to one of the largest Tyrolean Christmas markets in Italy. Even from 276 miles (444km) away from the South Tyrol, the tradition lives on in this medieval Tuscan city. Covered in lights and colors honoring the Christmas season, Arezzo transforms into a true winter dream. Found in the historic center at Piazza Grande the city comes alive with illuminous light installations reflected on the piazza walls which frame the Christmas market. Here you’ll find all the charm of the markets of South Tyrol with vendors selling classic products of the northern region with a unique blend of Tuscan flair.
While in Arezzo, be sure to visit Prato Park where you’ll be enchanted by the Forest of Wonders and The Market of Wonders rested in the upper part of the city. Here, you could visit the 16th-century Medici Fortress which will have its own holiday surprises. If you’ll have children joining in on the festivities, you could visit the Lego Brick House at the Galleria d’Arte Contemporanea in Piazza San Francesco, Santa’s House in Piazza Grande, an ice skating rink, and a horse carousel in Prato Park. For something unique, Provincial Palacewill display a gorgeous collection of original Nativity scenes from around the world set up in the grand hall. Get lost in the streets of Arezzo and you’ll be sure to stumble upon other sections of the Christmas market like in Piazza San Jacopo and Piazza Risorgimento. Either way, Arezzo is sure to satisfy your holiday dream!
Traveling to Arezzo
Arezzo is just 48 miles/77km southeast from Florence and is easily accessible by car. If you’ll be coming from another major city, Arezzo is 112 miles/180km from Bologna, 136 miles/219 km from Rome, and 234 miles/376km from Milan.
By train, you could easily travel directly to the Arezzo train station which is about a 15-minute walk to the Piazza Grande where the main Christmas market will be bustling.
- Florence to Arezzo, 1 hour (direct), $10 USD
- Bologna to Arezzo, 2 hours (fastest route), $34 USD
- Rome to Arezzo, 3 hours (direct), $17-25 USD
- Milano to Arezzo, 4 hours (fastest route), $60 USD
Where to Stay
In Arezzo, you could make yourself comfortable in a gorgeous medieval-style hotel in the historic center or at a just-out-of-town agriturismo in the surrounding green vallies of Tuscany. Here are a few suggestions:
- La Corte del Re – Centrally located in Piazza Grande rich with history exposing original Etruscan and Medieval walls
- Graziella Patio Hotel – Also found in the historic center, the rooms and suites are inspired by writer and traveler Bruce Chatwin. Exposed brick, medieval charm, and a touch of modern style.
- La Striscia Wine Resort – A gorgeously restored villa from the 16th-century which offers organic wine tasting sessions at their on-site wine cellar.
Market Days/Hours (2023)
The Arezzo Christmas Market will be open from November 18, 2023 to January 7, 2024
Thursday, Friday, & Sunday: 10 a.m. – 9 p.m.
Saturday: 10 a.m. – 10 p.m.
Christmas Eve: 10 a.m. – 2 p.m.
Christmas Day: 2 p.m. – 9 p.m.
Tuesday, December 26 to Friday, December 29: 10 a.m. – 9 p.m.
New Year’s Eve: 10 a.m. – 6 p.m.
New Year’s Day: 11 p.m. – 9 p.m.
Southern Italy: Campania
Welcome to southern Italy where you’ve certainly heard of the stunning coastline of Campania, aka Napoli, Amalfi, and Salerno. This region itself is full of wonder from ancient Roman ruins like Pompeii, Mediterranean cliffside towns, nearby islands, and the powerfully active volcano Mount Vesuvio (Vesuvius). It has a different type of charm than the northern and central regions of Italy with a pinch, un pizzico, of southern spice. Truly… the food down here can get spicy!
Here in Campania, Christmas is celebrated just like in any other town, but with an emphasis on the Nativity scene. That’s because the renowned San Gregorio Armeno lies within the streets of Napoli selling handcrafted nativity sets and characters, from classic scenes to pop-culture references. The streets will be adorned with both Christmas lights and banners representing the Napoli soccer team because the passion runs deep and the team just won a big championship this spring!
You might not see snow along the Campania coast, but you sure will eat well! Pizza, fresh mozzarella, fresh fish, fried goodies, and a special type of knotted biscuit called Taralli Napoletani baked with almonds and pepper that pair amazingly with a Peroni Nastro Azzurro while overlooking Mount Vesuvio.
You likely know a bit about Amalfi, so we’re here to share with you the wonders of a little year-round Christmas street market to make your holiday vacation in Italy extra special.
*Weather Watch* Napoli will have highs of 58°F/14.4° C and lows 44°F/6.7°C in the winter season. Be sure to dress in layers with a scarf available since the breeze from the sea could vary the temperature each day.
NAPOLI – SAN GREGORIO ARMENO
Napoli itself is worthy of at least a handful of blog posts, but for the holiday season we are going to discover the wonderful Christmas Alley of San Gregorio Armeno. Considered to be the city where the nativity scene runs deepest, this tucked-away narrow street is found in the Spaccanapoli District. What makes this place extra unique is that it is technically open all year round! While you won’t necessarily find the traditional stalls of the Christmas markets up north, San Gregorio Armeno is lined with artisan shops selling handmade nativity scenes and other holiday décor and gifts to take home.
In these shops, you’ll find your classic characters of shepherds, animals, and kings, but you could also add fun characters to your nativity scene like pop stars, soccer players, and political figures. What is so charming about these scenes is the attention to detail. If you notice closely, you’ll see people washing clothes in the well, sanding wood, making cheese, shaving sheep, fishing, and other daily life scenes. All while in motion! Some of these characters are actually moving. It’s really a sight to admire, especially for the craftsmanship.
And while you’re in Napoli, there is an endless list of places to visit, but you could start with exploring the Spaccanapoli District and eating a Pizza a Portafoglio, which is an entire pizza foldedto be eaten by hand. From there, you could adventure out to the Spanish Quarters/Quartieri Spagnoli one of the livelier parts of town filled with local restaurants, bakeries, and shops all decked out in blue and white for the love of Napoli’s soccer team. Other major landmarks in Napoli’s historic district include Piazza del Plebiscito, Castel dell’Ovo, Galleria Umberto I, Castel Nuovo, Via Toledo, Napoli’s underground city Napoli Sotterranea, theharbor along the Gulf of Naples, and many more.
If you’d like to continue the holiday theme on your visit to Napoli, head over to the church of San Lorenzo Maggiore to see an array of miniature nativity scenes. During the month of December, you can also witness live nativity scenes organized in places like Piazza San Gaetano. People of all ages gather together to sing and reenact the tradition of the nativity, including animals and babies! And if you’re really looking for something special, the Cloister of Santa Chiara will host a nativity with over 656 feet/200 meters of display.
Traveling to Napoli – San Gregorio Armeno
Although you could travel to Napoli by car, we recommend taking the train or a long-distance bus route to bring you into the city. Parking is especially tricky due the narrow streets, high traffic, and New York City-style drivers (to say the least). It would be best to save the rental car for another time during your trip in Italy.
By train, you could easily travel directly to the Napoli Centrale station which will bring to the center of the historic district about a 24-minute walk from San Gregorio Armeno.
- Rome to Napoli, 1 hour (direct), $57 USD
- Florence to Napoli, 3-4 hours (direct), $94 USD
- Bologna to Napoli, 4 hours (direct), $138 USD
- Milan to Napoli, 5.5 hours (direct), $162 USD
Where to Stay
In the main parts of Napoli’s historic center, you’ll want to stay close to places like Via Toledo, Piazza del Plebiscito, and Santa Lucia. The closer to the water and near the main areas the better!
- Hotel Toledo – Stay in an 18th-century building just minutes away from the Spanish Quarters and Via Toledo shopping district, you’ll feel cozy in this quaint hotel with a rooftop terrace
- Grand Hotel Vesuvio – This hotel lives up to its name with a spectacular view of the Gulf of Napoli bringing to sight Mount Vesuvius and the island of Capri. Just across from Castel dell’Ovo in the Santa Lucia district.
- Hotel Art Resort Galleria Umberto – This elegant hotel is found inside the Galleria Umberto in the heart of Napoli with a truly royal atmosphere.
Market Days/Hours (2023)
Open all year round, shops open from 9:30am to 7pm
No matter your reason for visiting Italy for a winter holiday vacation, you will be filled with a joyful spirit to carry you into the new year! And for certain, one of Italy’s Most Magical Christmas Markets is SURE to be the panna topping on your hot chocolate this Christmas.
